• Unlocking the Potential of Technology™

    We help you make informed decisions about your technology, product and market strategy.

    About Us
  • Diverse Team Providing Diverse Experience

    >25 years
    of experience

    Case Studies
GAIN A FRESH PERSPECTIVE

What
do we do?

We have completed nearly 100 assignments for some of the world’s largest multinationals; helping to innovate products and processes that are more sustainable, healthier and profitable.
Technology options & partners
Technology & market landscaping & trends
Market
evaluation
Commercial impact assessment

Why work with us?

We enable better informed, quicker commercial and technical decision-making
You can innovate with agility
You protect your identity and commercial interests
You can access product or service development outside your current core area of expertise
We bring insights, skills and expand the capacity of your internal team
You obtain a fresh perspective and diverse thinking

How do we do it?

Understand
Understand and deconstruct our client's challenge, exploring assumptions and understanding commercial and technical context and needs.
We devise an intelligent and pragmatic project strategy to explore different areas of interest.
Iterative approach
An iterative approach using a combination of conversations, with key stakeholders / commentators /experts, leveraging and building on existing diverse networks and secondary research.
We explore the most pertinent commercial and technical questions. Regularly updating our client on progress and adjusting approach as appropriate.
Consider and analyse
Consider and analyse our findings, deriving insights, conclusions and recommendations relevant to our client's context.
Report
Report back to our client, highlighting our recommendations and next steps, making introductions where appropriate.
Case Studies
FOUNDED IN 2017

Our team

Dr Lucy Tucker
I enjoy providing the necessary bridge between technical and commercial considerations to identify the best opportunities for my clients
Find out more
Dr Nigel Bailey
We understand the commercial context and needs and consider all elements of a business model
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Happy
 clients

We have completed nearly 100 assignments for some of the world’s largest multinationals; helping to innovate products and processes that are more sustainable, healthier and profitable. Our clients trust our expertise and advice. Here is what they have to say about us.
Global Consumer Device Company
It has been a real pleasure working with you both. I look forward to future opportunities to collaborate together, hopefully on a more defined project/need and under better circumstances than these COVID times. Thank you for all the great learnings, mapping, the partnership collaboration and flexibility through this past program and for being open to future opportunities. It has been a real pleasure working with you.
Product Marketing Manager
Chemical Device Company
Nigel and Lucy were very helpful on my early stage innovation project for a potential spin-out idea. Initially, they worked closely with us to identify specific questions and target companies. Throughout the process they were always in touch to ensure that their output was meeting our needs. Finally, they collected all their research into a clear concise presentation to help move the project forward. You provide a powerful insight; someone we knew already but you have highlighted important things that we hadn't thought about. Thank you.
Innovation Manager

Get in touch

©Fresh Perspectiv 2020-2025 Fresh Perspectiv Limited.
Registered address: 27 Old Gloucester Street, London, WC1N 3AX
A limited company registered in England & Wales under registration number 10526257.
VAT Registration No.: GB 282 0611 26
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